The Hitachi 37LD9700 is a 37-inch LCD TV that has been designed to fit in to most people’s homes. The design is understated, with a black frame around the screen, with the rest of the TV being a darker shade of silver.

Hitachi’s Picture Master HD Technology is used to help achieve perfect images, especially when looking at people’s skin tones. Another great feature on this TV, although some might think a gimmick is the TV’s motorised base, so you can change the angle of the TV from the comfort of your sofa.

Specifications for the Hitachi 37LD9700 37-inch LCD are:
• Resolution - 1366×768
• Brightness - 500cd/m²
• Contrast - 580:1
• Picture Master HD Technology
• HD Ready
• Motorised Swivel Stand
• BBE Surround Sound
• 2 x 10 Watts

Connections:
• 2 x HDMI
• 2 x Scart
• Component Video
• Composite Video
• S-Video
• PC D-Sub
• USB Port
• SD Card Reader

The Good: Plenty of connections
The Bad: Very low contrast ratio

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